Four London retail survivors explain how they are faring after 18 months of unprecedented turmoil.
Staying small and agile has helped the family business survive this long, Ms Hirsh said.
Roger Stephenson, the deputy chairman, said: "We've survived depressions, recessions, two world wars and were even here when Wellington was beating Napoleon.Lock & Co, on St James's Street in central London, is the oldest shop in the capital The five-day festival, traditionally attended by the Queen, can bring in up to 25% of the shop's yearly income, but last year Royal Ascot was held behind closed doors.Lock & Co has made bespoke hats for celebrities including Jacqueline Kennedy Onassis and David Walliams
Despite the challenges presented by coronavirus, Mr Stephenson says Lock & Co is already "bouncing back".'You can't take an appendix out over Zoom'Henry Poole & CoThe family-run business helped to make Savile Row the world's the most famous location for bespoke men's clothing. He added: "I'm sitting on around 200 suits waiting to be fitted. It's a complete backlog. I've got the work, I just can't physically go to people to fit it."The signs are already pointing towards another ""There will always be a need to dress up and throw a party.
Over the decades, it has collected several royal warrants, including one to supply the Duchess of Cambridge with flowers.
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