The most expensive iPhone could get even pricier this year
and iPhone 15 Plus will remain at similar price points, with the iPhone 15 Pro and 15 Pro Max seeing $100 and up to $200 increases, respectively.iPhone 15: $799 / £849 / AU$1,399 iPhone 15 Pro Max: $1,099 / £1,209 / AU$1,899
There are some caveats here. While Apple had always been expected to add $100 to the iPhone 15 Pro pricing, some reports have said that Apple would be eliminating the 128GB storage tier as well. This means that while AppleSticker shock strikes Apple’s iPhone price raises had been reserved for the top-end iPhones, introducing new and more expensive iPhones rather than raising the floor.
To wit, Apple had kept the Pro Max starting price at $1,099 from the iPhone 11 Pro Max for at least four generations of iPhones. A starting price that’s $200 higher could truly make the
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