Stylist’s editor-in-chief, Lisa Smosarski, chats to Gemma Crisp, Stylist’s email and commerce content director, about the things she’s learned about women in 13 years of editing the magazine.
first burst onto a crowded women’s magazine market 13 years ago, it did so with a bang. Contrary to what most mags offered at the time,had its own way of doing things: we refused to talk about diets and had an outright ban on paparazzi photos of celebrities. Talking to women intelligently was critical to this. Behind this thinking waseditor-in-chief, Lisa Smosarski, who’s still at the helm today.
Speaking at Stylist Live 2022, Smosarski recalled the resistance she faced from the industry during the early days of. “I remember going into a meeting and saying, ‘We’re going to be a feminist magazine,’ and someone said, ‘Ha! We’ll see how long that lasts,’ and I thought, well, I’m going to prove you wrong,” she said. “This is what women want. But there were lots of people who believed you couldn’t do a magazine differently.
“Today I’ve learned the impact kindness can have – how it helps us to be more open and collaborate better,” she added. “And I want to make sure we’re sharing that with our audience.”
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