Everyday symbols like &?!#@$ are highly memorable, according to new research.
, like love, it can be difficult to visualize clearly. But with symbols, we can use a sort of image that represents the concept—like a heart for love—which makes the abstract idea more concrete and therefore easier to remember."
Roberts adds that symbols may also be easier to remember because they are unique and tend to represent a single concept, whereas words can have multiple meanings. Consider the play symbol [▷]. It only has one meaning: to start a piece of media. But its word counterpart 'play' has many other meanings, such as a game or theatrical performance, and there are many synonyms for the word, such as commence, begin, and start.
The authors hope that their work will aid in the future of visual design to help plainly communicate complicated or abstract ideas.Brady R.T. Roberts et al, Symbol superiority: Why $ is better remembered than 'dollar',
Belgique Dernières Nouvelles, Belgique Actualités
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