'Thankfully, the girlboss is now recognised for what she always was: an apparition for those who aren’t wealthy to begin with.'
In some ways, the career woman appears to have been replaced by the health conscious woman – the one who prioritises her vitamin intake, hydration and sleep cycle over endless meetings and salary increases. Online trends like “lazy girl jobs” and “” push life satisfaction to the forefront, as opposed to bragging about how many emails you have to wade through, or how many employees you’re responsible for.
You might also point to the rise of “side hustle culture” as being partly responsible for killing off the archetypal careerist. Young people today are having to work multiple jobs just to make ends meet. They’re running Depop businesses, becoming party photographers, doing DJ streams on Twitch. Hobbies are there to be monetised, with no free time going to “waste”. It’s no longer enough to work one job, with a minimal salary that can barely cover a damp house share in Zone 6.
While career expectations come for us all, it’s more often than not women who are shoved into specific cultural archetypes . I won’t get into the nitty gritty of why that might be – much has already been written about women in the workplace, and how this is reflected in wider culture, by people much smarter than me (see:
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