It plans to it follow in the footsteps of rival streaming giants like Netflix
Amazon Prime Video plans to introduce changes from next year. It wants to follow in the footsteps of rival streaming giants by introducing adverts on its TV programmes and films.
"We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” it said. People will be given the option to pay for a new “ad-free” subscription, with the cost due to be announced at a later date.In the US, the ad-free option will cost an additional 2.99 US dollars per month for Prime subscribers. Adverts will be rolled out in the UK, US, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
Netflix launched a basic subscription plan with adverts last year, costing £4.99 per month. Its “premium” tier, which has better video quality and no adverts, costs £15.99 per month. Netflix has also cracked down on UK and US subscribers who are sharing their password with people who live outside of their household, reiterating that accounts are intended for one household only.
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