The Cumbernauld-based company has acquired something new.
The Cumbernauld-based company has acquired Boost Drinks Holdings in a deal worth up to £32 million. The value of the deal eclipses the price paid by AG Barr six years ago for Funkin, the fruit puree, cocktail mixers and syrups brand, which it bought for an initial £16m, rising to £21m, but is less than the £60m that it invested to acquire Groupe Rubicon, the exotic fruit juice company, in 2008.
Barr swooped for Boost around two years after its long-standing to deal to distribute Rockstar, the US energy drinks brand, was terminated. Since then, it has been developing its own range of energy drinks, including Rubicon RAW Energy and Irn-Bru Energy, with the Boost acquisition set to boost is portfolio of functional beverages further still.
Mr Gray will continue to lead Boost, which has 35 employees, as a standalone business unit within AG Barr. The Scottish firm said Boost has an asset light business model that outsources its production, warehousing and logistics. Boost also has an exclusive sales and distribution agreement with Rio, the fruit drinks brand.
“Boost is one of the UK’s most recognisable functional drinks brands, and we are delighted to welcome the team into the AG Barr Group. The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel.
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