Netflix axes cheapest ad-free plan and eyes Hollywood strike impact on content

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Netflix axes cheapest ad-free plan and eyes Hollywood strike impact on content
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Netflix promises an improved service but admits its investment in shows and movies is on course to tumble, partly due to strike and wider production delays.

Netflix has removed its cheapest monthly plan for subscribers to watch advert-free in the US and UK, it has been revealed.financial results which showed steady revenue and earnings growth but projected a fall in content spending, partly due to the impact of industry strikes.

It is part of the streaming video platform's efforts to draw more customers towards its ad-supported and higher-priced tiers under plans to grow revenue in an increasingly crowded market, particularly in the US. The second quarter results statement forecast third quarter revenue would hit $8.5bn - just shy of analysts' forecasts.Market experts suggested that Netflix, unlike many of its US competitors, would be less likely to be affected by the strikes involving tens of thousands of actors and writers in Hollywood.

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